A dazzling celebration for Shawish Genève in London
On Thursday 16th of October, our London City Flagship location was coming just at the right time. As our first worldwide flagship store, it serves as the centerpiece of the Shawish Genève experience outside Switzerland. “London as a hype place for Fashionistas, High Jewellery and visionaries that make-up the luxury industry, it’s the international glamour factors of the city that makes us come here”, says Mohamed Shawesh, co-founder and driving force behind the company headquartered in Geneva! After showing the new collection at this year Baselworld, Shawish Genève celebrated the opening of the 1st Flagship in prestigious and affluent Chelsea. The entire evening could only be described as a dazzling experience full of media and fashion, art and society influencers.